Last updated: 1 October 2026
TheMuddyToddler.uk is a UK-based website providing outdoor play ideas, gear reviews, and forest school inspiration for parents of children aged 0 to 5. This privacy policy explains how we collect, use, and protect your information when you visit our website.
We do not require you to create an account or provide any personal information to use this website. All content runs in your browser with no server-side data processing.
We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 runs in Google Consent Mode with consent set to "denied" until you give it, and collects anonymised data including pages visited, time on site, device type, and approximate location at country or city level. We do not collect personally identifiable information through analytics. We also use Umami, a self-hosted, cookieless analytics tool that records aggregate page views only; it stores nothing on your device, shares nothing, and honours Do Not Track.
If you subscribe to our newsletter, we collect your email address. We use Brevo to manage our mailing list and send communications. You can unsubscribe at any time using the link in every email. Your email address is never shared with third parties.
We use the following types of cookies:
We ask for consent through Google's consent tool (AdSense Privacy & messaging), a consent management platform certified by Google that follows the IAB Transparency and Consent Framework (TCF) v2.2. Its message lists the purposes and the partners involved, and lets you accept, reject, or choose purpose by purpose. Where Google's message is not shown to you (for example, if you are outside the regions it covers or it is blocked), our own banner asks instead, with Accept and Reject. In Google's consent tool, analytics cookies need your consent to storing information on your device and to measuring content or audience statistics.
Use the Cookie settings link here or in the footer of any page to change or withdraw consent. It reopens Google's consent message where that is in use, or our banner otherwise. You can also control cookies through your browser settings.
We use the following third-party services:
Each of these services has its own privacy policy governing how they handle data.
Under the UK General Data Protection Regulation, you have the right to:
To exercise any of these rights, please contact us at [email protected].
We do not share your personal data with third parties. Data is held on the website itself and Brevo handles email communication only.
We may update this privacy policy from time to time. The "last updated" date at the top of this page will reflect any changes.
If you have any concerns about how we handle your data, please contact us at [email protected] and we will do our best to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.